1) Have backup
gear--Having a few spares
can make the difference between a successful live event and an
absolute failure. Be redundant in every way possible by including
extra cables, batteries, tripods and even extra cameras if you have
them. If you can’t bring extra gear, then at the very least bring a
basic toolkit and some duct tape for making repairs in a
pinch.
2)
Promote your broadcast--So
much goes on behind the scenes in preparation for a live streaming
event that often promoting the event itself is almost completely
overlooked. Start promoting your event at least two weeks before
your event, create promotional flyers, send out tweets, and make
sure to create a Facebook event page. With so much of your
viewership depending on how well your event
is marketed, promoting yours correctly is a crucial piece
to success.
3)
Be sure to have a quality sound
source--Camera microphones in most cases are
not going to cut it. Your audio will sound boxy and of low
quality. Most Venues will have a feed from the sound board, but for
an even better audio experience, set up room & audience
microphones to capture the live feeling of the event.
4) Make sure you have your own dedicated internet
line--Nothing will ruin your live stream faster than a
slow internet connection. Be sure to organize a dedicated line just
for streaming that is not shared by anyone else. This is also
one of those areas where it really helps to have a contingency plan
(i.e. a phone with a WIFI hotspot) just in case things really start
to go wrong.
5)
Get familiar with your
venue--This one tip will make everything about your
live streaming event go smoother. Find
out as much as you can in advance about the venue: Everything from
parking to what the lighting is going to be during the event to how
much movement the subject will be doing. Don’t wing it; it always
helps to be prepared, and trust me, you’ll thank yourself
later.
Posted by Skye on 9.30.2013 at 2:46pm
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